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UENO ZOO Case STUDY



Personal Project: In the heart of Taitō, Tokyo, Japan, Ueno Park has been standing tall since 1882. Friends and families near and far visit to experience the environment and create memories. The development for the conceptual new brand identity of Ueno Zoo honors traditions while bringing a fresh look compliment the innovation of Tokyo.



This new identity is modern, symbolic, and more inviting to the public. It reflects the park’s goal to become a premier tourist destination in Tokyo.



Brand Book





metro segd



sdz safari park



disney



carmel cafe



LA COUNTY LIBRARY



ueno zoo



TOGETHER



info design



misc.



drafting