What began as my sister's dream of opening her own cafe and a fictitious brand became a passion project for us both. Through the design of our brand identity, I showcase our values of homemade, growth, and family. - Welcome to Carmel Cafe!
concept brand book
Initial brand concepts. The succulent logo mark is designed to be dynamic, by adapting and growing.
CARMEL CAFE comes to life
Refreshed brand identity and logo for Carmel Cafe. Here we follow my sister's dream and my imagined brand project, into our very own personally branded customer environment!
Visit us in Brea, California!
Designed environment and coordinated photoshoot and product placement. Digital photography created for print marketing collateral, social media graphics, digital menu, and website design.
interior
Love Grows Here Mural was designed and hand-painted for Carmel Cafe.
