DISNEY DESIGNS



As a part of the graphic design team on Disney's Cast Activities Recognition & Experience team, I developed and maintained brand identities, intellectual properties, and large-scale initiatives for a number of exclusive events and products for the employees of Disney & Disneyland Resort. I also design engaging internal presentations for executive review and earn approval for new global and site-wide employee engagement campaigns! All work belongs to ©Disney.


Select Projects from Disneyland 70th, Cast Canoe Races, Minnie's Moonlit Madness, Disney100, Magic Backstage, Oogie Boogie Bash, Pixar Fest, Service Celebrations and more!


Design Manager: Sarah Matthews



dISNEYLAND 70



Designed and developed Disneyland 70th Cast engagement initiatives and Cast Member commemorative gifts. I developed a whole suite of graphics from engagement strategy slide decks to ear hat samples to backstage environmental graphics to enamel pins and Cast event overlays, this one truly has a special place in my heart! Projects created in partnership with DLR70th Team, Walt Disney Imagineering, Internal Comms and more!





CAST MEMBER
DLR70 EAR HAT



From sketches to reality, this hat was a labor of love. Designed this suprise for our Cast Members on the actual July 17th Anniversary!


Over 5,000 Cast Members gathered on Main Street U.S.A. with their new ear hats for a "I was hEAR" photo! July 17th, 2025


Photos from Cast Members sharing their #disneycastlife or myself!



Canoe Races '23



Lead designer on event brand, merchandise, and more!
Canoe races bring Cast Members from all over the resort & company together in teams to race around the rivers at Disneyland at sunrise before the park opens!


magic backstage van



Redesign Magic Backstage Van with new brand and pixie dust!



Disneyland resort NAMETAG CAMPAIGN



Designed the printed packaging and digital graphics for the evergreen nametag launch!



oogie boogie bash cast pReview



Refresh and design the Oogie Boogie Bash - A Disney Halloween Party Cast SnEEK Peek Guide Map to display new specialty offerings and accessibility resources in compliance with Oogie Boogie Bash brand guidelines.



mINNIE'S MOONLIT MADNESS '24



Lead designer on event logo, character illustration, pattern, map layout, enamel pins, clothing, and medal.



SAN FRANSOKYO square POSTCARD



Create and conceptualize a commemorative Greetings from San Fransokyo Square Postcard as a gift for the Opening Team and 20,000 Cast Members.



Canoe Races '24



Designer on event brand, merchandise, and in collaboration with Pixar



little monsters name tags



Annual fundraiser for local nonprofit, personalized name tags sold to Cast Members of Disneyland Resort. I focused on a cute Halloween Time Mickey and Minnie, which I took from concept through print production. Name tags sold out within 8 hours! After restocking, we've sold over 7,000, raising 17k dollars for charity.



pIXAR PARADE PREVIEW



Following Pixar Fest Brand Guidelines to produce branded photo discs and giveaways



MINNIE'S MOONLIT MADNESS '22 & '23



I contributed maps, animated GIFs for Instagram and social media, as well as products and exclusive event day name tag design. Late into the night and into the morning at Disney California Adventure park, Minnie and her Clue Crew enlisted the help of 1,600 super sleuths to solve puzzles, decode riddles, and test their Disney trivia knowledge in Minnie's Moonlit Madness.



Team disney anaheIm east



Grand opening - welcome campaign logo, products, and signage



Holiday enamel Pin



Disneyland Resort Cast Exclusive pin for 2023



THIRD SHIFT CELEBRATION map



Event logo, magnet, map design for print. After-hour celebration to show appreciation for Disneyland Resorts 3rd Shift Teams.



THIRD SHIFT CELEBRATION map



Event Map Design for Print. After-hour celebration to show appreciation for Disneyland Resorts 3rd Shift Teams.



DISNEY100 VIRTUAL BACKGROUNDS



In celebration of the 100th Anniversary of The Walt Disney Company, I created customizable text on name tags for virtual video conferencing backgrounds to be shared on the Hub.



Service celebration



Print design includes typographical layout and information design. A celebration honoring Disney Employees who have dedicated over 10 years to the company.