In the heart of Taitō, Tokyo, Japan, Ueno Park has been standing tall since 1882. Friends and families near and far visit to experience the environment and create memories. The development for the conceptual new brand identity of Ueno Zoo honors traditions while bringing a fresh look compliment the innovation of Tokyo.
This new identity is modern, symbolic, and more inviting to the public. It reflects the park’s goal to become a premier tourist destination in Tokyo.
